7 Strategic Benefits of Outsourcing Marketing in the Medical Field
Outsourcing medical marketing is an increasingly strategic move for healthcare organizations wanting to enhance their visibility and patient engagement. As the healthcare landscape evolves, so does the need for specialized marketing strategies to effectively reach target demographics.
Here are seven compelling reasons why outsourcing medical marketing can be a game-changer for your practice
Strategy 1: Access to Specialized Expertise
Medical marketing agencies possess precious industry knowledge. It can keep you out of trouble with your communications campaigns. This expertise can be challenging to cultivate internally, as they stay on top of evolving trends, compliance regulations, and effective patient engagement tactics—experience that is crucial to navigating the digital landscape and regulatory environment of healthcare marketing.
A survey indicated that 96% of Chief Marketing Officers (CMOs) believe the skills required for effective marketing have dramatically increased in recent years, making it challenging to find suitable candidates. Partnering with an agency gives you the advantage of hiring a team of experts with skills honed through years of experience.
Strategy 2: Cost Efficiency
Outsourcing your medical marketing can be significantly more cost-effective than maintaining an in-house team. For instance, a full-time marketing manager’s salary can range from $70,000 to $90,000 annually, excluding benefits and training costs. On the other hand, partnering with a medical marketing agency can cost between $3,000 and $10,000 monthly, depending on your specific needs and services.
By outsourcing, you avoid the fixed costs of salaries, benefits, and training that come with full-time employees. Instead, you can manage expenses flexibly, paying for marketing services only when needed, which is advantageous for smaller practices or those looking to control costs.
Strategy 3: Focus on Core Medical Services
Outsourcing your marketing efforts enables healthcare providers to concentrate on their primary responsibility—patient care, allowing medical offices to focus on delivering high-quality medical services without the distraction of managing complex marketing campaigns.
Here are some core medical services to focus on:
- Preventive Care: Regular check-ups and screenings that help maintain patient health.
- Chronic Disease Management: Strategies for managing conditions like diabetes and hypertension.
- Surgical Services: Specialized surgical interventions with a focus on safety and recovery.
- Emergency Care: Timely treatment for acute medical conditions and trauma.
- Mental Health Services: Comprehensive support for mental health conditions.
- Quality of Life: Anti-aging and integrative services involving regenerative solutions.
- Palliative Care: Specialized support for patients with chronic and life-limiting conditions.
Healthcare providers can devote their energy and resources to these core medical services and educate their target demographic by outsourcing marketing efforts, ultimately improving patient outcomes.
Strategy 4: Scalability
The ability to scale marketing efforts in response to the healthcare market’s dynamic nature is another compelling reason to outsource.
Whether you need to ramp up campaigns quickly or cut back during slower periods, an external team can adjust more fluidly than an in-house team. This scalability helps you stay agile in a competitive environment, ensuring that your marketing strategy adapts to current needs without the overhead of hiring or staff reductions.
For instance, during periods of rapid change, such as the onset of the COVID-19 pandemic, healthcare providers who outsourced their marketing could quickly pivot their strategies to focus on telemedicine and online consultations. This agility is crucial in maintaining continuity of care and staying relevant in the rapidly changing healthcare landscape.
Strategy 5: Enhanced Patient Engagement
Outsourcing medical marketing to professionals can significantly enhance your engagement with current and prospective patients. While tools like Google Analytics track patient behavior on websites and CRM systems like Salesforce, Networld AMP, or HubSpot manage interactions, acquiring these tools is only the first step.
Knowing how to use them effectively and mastering their nuances takes time, especially for first-time users. That’s where marketing experts come in—saving you time and ensuring these tools are used to their full potential. Leave it to the professionals so you can focus on what matters most: delivering exceptional patient care. It is all about educating your demographic, not selling them. Build your brand and authority level.
Moreover, these agencies’ expertise in executing multi-channel campaigns expands your reach and deepens patient relationships. Agencies can craft highly effective touchpoints by utilizing targeted social media campaigns, personalized email marketing, and responsive web design.
These efforts improve loyalty and encourage patients to be more active in managing their health. This strategic approach to patient engagement results in more meaningful connections and enhances the overall effectiveness of your healthcare marketing efforts.
Strategy 6: Access to Advanced Technology
Outsourcing provides access to advanced marketing tools and technologies without the investment required for in-house solutions. Agencies often utilize sophisticated analytics and CRM systems that enhance campaign tracking and patient engagement.
According to industry reports, organizations that leverage advanced analytics in their marketing efforts see up to a 15% increase in ROI compared to those that do not. This access enables healthcare providers to make data-driven decisions that enhance their outreach efforts.
Strategy 7: Implementation of Best Practices
Agencies often work with multiple clients across various industries, which allows them to implement best practices learned from different sectors into their healthcare marketing strategy. This cross-industry experience can lead to innovative solutions tailored to your specific needs.
For example, the Carilion Clinic launched the “Yes, Mamm!” campaign to raise awareness about the importance of mammograms. By adopting best practices from successful public health campaigns in other sectors, they effectively increased screening rates among women in their community during the campaign period, demonstrating the power of cross-industry marketing strategies.
Enhance Your Healthcare Practice with Networld Online
As a healthcare provider, collaborating with a seasoned marketing agency can help you focus more effectively on patient care, adapt swiftly to market changes, and maintain a competitive edge.
The benefits of outsourcing your medical marketing are clear—better patient outcomes, enhanced patient experiences, and a more efficient healthcare system. Outsourcing lets you leverage professional skills and advanced technologies without the overhead of an internal team.
Partnering with Networld Online gives you access to specialized expertise and innovative strategies essential in today’s dynamic healthcare environment. Discover how we can complement your practice, elevate patient engagement, and enhance the patient experience. Contact us today to explore how we can help your healthcare business thrive.
Bruce Bertman, CEO of Zizion Group LLC & Networld Online, Inc.
Bruce Bertman, CEO of Zizion Group LLC and Networld Online, Inc., is a distinguished marketing professional with a career spanning work with AT&T, IBM, Inacomp Computer Centers, and numerous charitable organizations. Based in Boca Raton, Florida, he leads Zizion’s global medical device distribution operations and represents the company at international events. As a business innovator and speaker, Bertman launched three companies and guided hundreds of clients to sales success. As CEO of Networld Online, he’s a respected digital marketing leader and visionary who empowers clients and partners to succeed.
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