Now that your website is up and running, you can sit back and relax, right? Well, not really. In fact, a website is never completely done. The most successful websites are updated frequently and it’s no secret that the search engines love NEW content, so you’ll also want to add new pages to your site often to increase your search engine rankings.
Products, services, seasons, and advertising strategies change constantly, especially in the Internet marketplace where “We’ll get back to you soon” better mean “Within the hour” or else your customer thinks you’re not interested in getting their business.
It’s important to check your images and copy often to make sure they’re fresh and appropriate. Part of keeping your customers coming back to your site is offering something new on a regular basis. Contests, product/service offerings, industry news, and helpful tips are just a few possibilities for updating your content.
As a Networld Online client, you have several options to ensure your site stays current. Which option you choose will depend on several factors including time, resources and finances.