Return on Investment Calculation

As a general rule, we begin our campaigns with a monthly ad budget of $800-$1000. This creates a baseline performance projection for your targeted geographic area. As a guideline, you can expect 300 impressions* with 10% (30) executing a call to action, (form filled or appointment booked) which should lead to 10 people to the office*, which should convert to 5 patients closed on a treatment plan of $1,250 per regimen*.

Try our ROI calculator to see what budget provides the best outcome for you.

*Based on Palm Beach County FL, results may vary

Eg :

Step1: Let’s suppose Projected monthly spend on a campaign is $1,000.
Step2: The Expected CPC (Cost per click) is different in different regions and can range on average from $2-$8 thus you can get more leads in same cost in different regions. Let say you choose a region where CPC is $2 so you will get 500 impressions.
Step3: Let assume the 10% users clicked on the call to action button in email which brings out 50 users.
Step4: Out of those 50, let’s assume 25 users visited the clinic and out of those 10 users closed the treatment plan.

Step5: The clinic provide 2 types of treatments

  1. ED/Male Sexual Dysfunction ($250 for six sessions with the first one being free which costs up to $1,250 )

2. Musculo Skeletal Injury. ($450 for six sessions with the first one being free which costs up to $2,250 )

So if 10 leads closed after the campaign revenue generated per month per patient for ED/Male Sexual Dysfunction treatment  is $1,250 X 10 = $12,500 and  revenue generated per month per patient for Musculo Skeletal Injury treatment  is $2,250 X 10 = $22,500

Annual revenue  generated for ED/Male Sexual Dysfunction treatment $12,500 X 12 = $1,50,000

Annual revenue  generated for Musculo Skeletal Injury treatment $22,500 X 12 = $2,70,000

Conservative Return On Investment Stats

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Projected monthly spend on a campaign in $
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Assuming CPC to be $2 Impressions received
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Assuming 10% are interested in the campaign which is
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Patient Visits (people that show up for complimentary 1st treatment)
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Patients Closed on Treatment Plan ($250 per treatment x 6 treatments with the first one being free for ED/Male Sexual Dysfunction)
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$ in Projected Monthly Revenue for the office (conservatively)
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Patients Closed on Treatment Plan ($450 per treatment x 6 treatments with the first one being free for Musculo Skeletal Injury)
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$ in Projected Monthly Revenue for the office (conservatively)