Lead Capture and Integrated Tracking

 

We track, measure, and monitor all leads in a live environment. We deploy a combination of Google Analytics and our industrial strength CRM. We integrate best in class third-party applications and tracking systems for every phone call you receive from the internet and mobile devices.

Think of lead capture and trackings like your profit and loss statement. Regularly, we report the number of phone calls (and contact forms) received, the cost of each contact, and the conversion rate (conversion rate = many visits/numbers of phone calls). Results will be monitored and improved.

Link Building and Content Creation

The first two steps are ONLY 25% of the battle. The other 75% is known as “Off-Page” activities. The most important of which is obtaining inbound links (your internet popularity), to your home page and sub-pages. Google notes that: “In general, the webmaster can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Once your site is optimized correctly, the only activity that will increase your rank search engines is the quality and quantity of inbound links. These are links from other sites pointing to your website. We will design and implement a proactive strategy to obtain high PR (Page Rank) inbound links.

As part of our approach, we will implement the following:

  • Create and distribute on your behalf, high quality, unique, relevant, content (articles, blog posts, video, press releases, etc.).

  • Implement an aggressive link acquisition campaign. The strategy of moving your site to the top of search engines is known as competitive link acquisition. We proactively dissect the top ten competitors in your market and focus. We determine who (which companies/websites), are linking to them, review their strategy, emulate some of the practices, and look to outperform them.

  • Social media bookmarking.

  • Blog commenting, such as posting insightful comments and feedback on industry-specific blogs, i.e., studies and comments from reliable sources like the FDA, will be the main focus.

  • Strategic Link building from authoritative sources is the most critical activity in Search Engine Optimization/Placement.

Email Marketing

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